Greg Collins Provides Guidance for Protecting Your Company’s Reputation in ACC Newsletter
January 05, 2017
The Association of Corporate Counsel’s Arizona Chapter recently published K&F attorney Greg Collins’ article: Protecting Your Company’s Reputation: Online Defamation Strategies that Work and When to Use Them. In the article, Mr. Collins provides guidance for maximizing your company’s online reputation and addressing negative online reviews.
As Mr. Collins explains, even the most ethical and well-run companies will eventually encounter a disgruntled customer, or an unscrupulous competitor, who posts false and defamatory information online. With more than 80% of a company’s value tied to reputation, and with consumers valuing online reviews the same as personal recommendations, companies can no longer afford to simply ignore false online reviews. While not every negative online review is grounds for a defamation lawsuit, it is often the best—or only—means of addressing verifiably false online statements.
About the author: Gregory Collins is a Co-Managing Member of Kercsmar & Feltus, PLLC. He heads the firm’s intellectual property practice. As part of that practice, Mr. Collins handles a wide-range of matters relating to unfair competition on the internet, including internet defamation, false advertising and DMCA notices. For his clients, Mr. Collins has obtained multi-million dollar judgments in internet defamation cases. He has also procured court orders requiring that defamers remove false information from the internet.
Posted on January 05, 2017 | « Back to News