Gregory B. Collins

Gregory B. Collins


University of Arizona, James E. Rogers College of Law (J.D., cum laude)

University of Arizona (B.A.)


Call: (480) 990-6214
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Practice Areas and Experience

Mr. Collins is a Co-Managing Member of the firm and he heads the firm's intellectual property practice.  After practicing commercial and intellectual property litigation at the largest firm in the Southwest, Mr. Collins joined Kercsmar & Feltus over ten years ago.

Mr. Collins is widely recognized by his peers and ranking organizations. In August 2017, he was named to "The Best Lawyers in America" for his work in intellectual propertry litigation and patent ltigation. Mr. Collins is also rated as a “Southwest Super Lawyer” in intellectual property litigation—a ranking bestowed on only 10 Arizona attorneys.  Mr. Collins has an "AV Preeminent" Rating from Martindale-Hubbell. This prestigious rating is only obtained by experienced lawyers who have demonstrated both a high degree of skill and high ethical standards over their career.  Mr. Collins is recognized as one of Arizona’s Finest Lawyers, an honor that identifies attorneys with established reputations for integrity and professional conduct.  In 2012, the Arizona State Bar named him to Arizona’s Civil Jury Instructions Committee, where he helped draft uniform jury instructions for all Arizona civil cases.  He is an adjunct professor at Arizona Summit School of Law, where he teaches Intellectual Property Law.    

As lead trial counsel for his clients, Mr. Collins has secured verdicts and arbitration awards in patent, copyright and trademark infringement matters.  Mr. Collins also frequently prosecutes and defends Lanham Act false advertising and common law unfair competition claims.  He has taught continuing legal education courses on patent litigation and false advertising claims to attorneys across the United States.  

As a corollary to his intellectual property practice, Mr. Collins handles a wide-range of matters involving the internet, including cases involving internet defamation, keyword advertising and DMCA notices. Mr. Collins has obtained multi-million dollar judgments for his clients in internet defamation cases.  He has also procured court orders requiring defamers to remove false information from the internet.  

Mr. Collins also handles a variety of complex commercial disputes, including real estate litigation and contract breach cases.  He has prosecuted and defended cases seeking damages awards in the high ten figures. 

Representative Cases and Clients

  • Obtained complete defense verdict at trial for client 
  • Succesfully represented client in front of the Ninth Circuit Court of Appeals to obtain reversal of lower court's judgment dismissing Lanham Act false advertising claims.
  • Represented an Arizona based dietary supplement company in its patent enforcement actions throughout the United States.
  • Obtained dismissal of patent infringment suit brought against a K&F client after serving Rule 11 motion on opposing party and its attorneys.
  • Particapted in a nation-wide campaign to prosecute and combat online copyright infringment on behalf of major motion picture studios.
  • Represented a national condominium management company in a suit against a competitor asserting trademark infringement, unfair competition and cybersquating claims.
  • Successfully defended patent infringement verdicts in front of the Federal Circuit Court of Appeals
  • Prosecuted Lanham Act false advertising and unfair competition claims on behalf of a multi-national corporation against a competitor.
  • Defended an internet based business against claims that it unfairly competed by allegedly publishing fictitious internet reviews.
  • Obtained a $7.5 million verdict against a self-proclaimed internet troll for defamation
  • Represented an Arizona based business in Trademark Trial and Appeal Board proceedings.
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  • Successfully defended a group of credit unions in multi-jurisdictional patent infringement action.
  • Represented a local inventor in patent infringement suit against one of the world’s largest manufacture of home improvement tools.
  • Represented a major producer of cosmetic botanical ingredients in a variety of intellectual property matters.
  • Defended an Arizona based company in a copyright infringement suit relating to the resale of allegedly grey-market goods
  • Represented a regional bank in its claims against a competitor asserting trademark infringement and unfair competition claims.
  • Successfully defended a national bank against plaintiffs seeking to enforce sham arbitration awards.
  • Represented a business in its Digital Millennium Copyright Act claims seeking to identify the anonymous author of copyrighted material posted on a website.
  • Represented a software design company in copyright infringement and unfair competition suits.
  • Represented an audio visual company in its claims against former employees asserting unfair competition and trade secret claims.
  • Defended a surgical practice against claims related to the practice’s buy-out of a former physician member.
  • Successfully defended anonymous authors of blogspace against trademark infringement and dilution claims brought by national hotel chain.
  • Represented a real-estate investor in his efforts to challenge covenants and restrictions.
  • Represented a group of physicians in their efforts to enforce rights under their limited liability company’s operating agreement.
  • Successfully represented individual investors in arbitration against one of the largest condominium developments in Maricopa County.
  • Represented Arizona based business in its defense of Lanham Act false advertising claims brought by competitor.
  • Successfully obtained temporary and permanent injunctions in favor of a Fortune 500 company barring competitors from misappropriating trademarks.
  • Represented a multi-state banking institution in its lawsuits against mortgage brokers across the United States arising from fraud in mortgage applications.
  • Represented Arizona hospitality and real estate investment corporations in derivative action brought by minority shareholder related to alleged corporate freeze-out and misappropriation of corporate funds.
  • Represented a leading dietary supplement company in its claims against a competitor for false advertising under the Lanham Act
  • Represented a national hotel chain on claims against its franchisees
  • Represented an owner of an internet website company on his claims against his former partners
  • Obtained judgment on patent infringement claims in favor of patent holder
  • Defended a group of real-estate investors against claims asserting that the investors were personally liable on a five million loan
  • Successfully defended a group of tenants in common against claims brought by their fellow tenants in common
  • Obtained judgment in favor of an App developer for breach of contract against a customer that had retained the developer to create an industry specific App
  • Successfully represented an individual on defamation claims against an internet blog
  • Successfully represented a not-for profit organization in its efforts to obtain public documents from a government agencySuccessfully defended efforts to obtain an injunction for alleged trademark and copyright infringement made by seller of sophisticated test equipment against an Arizona-based seller of competing equipment
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Professional Experience

  • Adjunct Professor, Arizona Summit School of Law (formerly Phoenix School of Law), 2012-2015
  • Snell & Wilmer L.L.P., September 2004 to August 2007
  • United States Senate Judiciary Committee, Office of Senator Jon Kyl
    Legal Intern, Summer 2003


  • University of Arizona, James E. Rogers College of Law (J.D., cum laude)
  • University of Arizona (B.A.)

Court Admissions

  • Supreme Court of Arizona
  • United States Court of Appeals, Federal Circuit
  • United States Court of Appeals, Ninth Circuit
  • United States District Court for the District of Arizona

Media and Publications

Community Involvement

Mr. Collins was recently selected for membership in Scottsdale Leadership Class XXX.  Each year, up to 45 diverse individuals are selected through a competitive process to participate in the nine-month, Scottsdale Leadership Core Program.

In addition to his commercial and intellectual property practice, Mr. Collins has devoted considerable time to representing clients in pro bono matters. Mr. Collins is a member of Scottsdale Chamber of Commerce, the Maricopa Bar Association’s Technology & Intellectual Property division and the Arizona Bar Association’s Committees on Intellectual Property and Trial Practice.


Mr. Collins is from Tucson, Arizona. He met his wife, who is also an attorney, while attending law school at the University of Arizona. Mr. Collins is an Arizona Cardinals season ticket holder and an avid football fan.

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